About the launch of the book, the release date is now set to May. It's already on pre-sale on Amazon and many other online stores. The launch event in Holland is planned on Saturday June 28 on the Spui square in Amsterdam. The American Bookstore in Amsterdam organizes this event to promote the book.

For this event they're looking for people who are interesting in customizing live. This public square will draw a lot of people who can have a pair of shoes customized by artists of Custom Kicks.